

01
The Brief
A brand and product designer needed his own visual direction — the identity he'd already defined for himself — translated into a real, responsive site, not just a static comp.
02
Thinking & Approach
The job here wasn't originating a look, it was fidelity: making sure every spacing decision, type choice, and motion cue matched his own direction exactly, across every screen size.
03
Custom Components
Once the fidelity work was solid, I extended the build with interaction patterns beyond the original brief — small motion and hover details that weren't asked for, but showed the difference between a coded comp and a finished product.
04
Outcome
A site that reads as exactly what he designed, plus a few things he didn't expect.
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